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Bullish announces institutional crypto liquidity provider B2C2 trading on Bullish exchange

News May 2, 2023 3 min read

CAYMAN ISLANDS AND LONDON – May 2, 2023 – Today Bullish, a technology company that operates the regulated cryptocurrency trading platform Bullish exchange, announced that B2C2, the world's largest crypto liquidity provider servicing institutional clients globally, is now trading through Bullish exchange to seamlessly deliver its clients deep liquidity across all market conditions. 

Since launching in November 2021, Bullish exchange has traded over $200 billion in total trading volume and has quickly become a top tier institutional digital assets exchange known for leveraging its proprietary automated market making (AMM) technology to offer deep liquidity and tight spreads, even in volatile markets.

Regulated by the Gibraltar Financial Services Commission (GFSC) and audited by Deloitte, Bullish exchange brings the best innovations of AMM technology off-chain to offer a unique source of liquidity – all within the compliant and regulated framework of a centralized exchange.

An institutional digital asset pioneer who provides liquidity to the largest OTC desks, aggregators, banks, exchanges, family offices, FX brokers and hedge funds, B2C2 only partners with the most reliable counterparties that will allow it to deliver its clients 24/7 access to crypto markets with dependable liquidity and transparent pricing. “As the world’s largest crypto liquidity provider, B2C2 is excited to partner with Bullish and have access to their deep, reliable and transparent digital assets markets,” said Nicola White, global CEO, B2C2. “In today’s evolving and often-times volatile environment, it’s important we partner with institutions that take risk management and compliance as seriously as we do so that we can deliver our clients dependable liquidity when they need it the most.”

“We take great pride in adding B2C2 to our growing roster of institutional customers,” said Tom Farley, Bullish CEO. “This partnership seamlessly aligns the business objectives of both organizations by allowing Bullish’s unique liquidity to be delivered to B2C2’s large breadth of clients through fast execution, reliable trades, and transparent pricing.”

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About B2C2

More than just a liquidity provider, B2C2 is a digital asset pioneer building the ecosystem of the future. The firm has unlocked institutional access to crypto by providing reliable liquidity across market conditions. B2C2’s success is built on crypto native technology and continuous product innovation, making it the partner of choice for diverse institutions globally. Founded in 2015 and majority owned by Japanese financial group, SBI, B2C2 Ltd is headquartered in the UK, with offices in the US and Japan.

‍B2C2 Ltd is registered in England and Wales under company number 07995888 with its registered office at 86-90 Paul Street, London, EC2A 4NE.  B2C2 Ltd is the parent company of the B2C2 group of companies. Products may be provided by different members of the B2C2 group of companies, depending on the jurisdiction of the client and the regulatory status of the product and/or B2C2 group member. Liquid staked ETH product is not currently available to US clients. B2C2 is a registered trademark.

About Bullish

With a focus on developing products and services for the institutional digital assets sector, Bullish has rewired the traditional exchange to benefit asset holders, enable traders and increase market transparency. Supported by the group’s well-capitalized treasury, Bullish's centralized exchange combines a high-performance central limit order book (CLOB) with proprietary automated market making technology to deliver deep liquidity and tight spreads – all within a compliant and regulated framework.

Launched in November 2021, the exchange is available in 50+ select jurisdictions in Asia Pacific, Europe, Africa and Latin America. Bullish exchange is operated by Bullish (GI) Limited and is regulated by the Gibraltar Financial Services Commission (GFSC) (DLT license: FSC1038FSA). For more information on the Bullish exchange, please visit and follow Twitter and LinkedIn.

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